Background
Doppelganger aims to provide young professionals within the workplace with the opportunity to make second-hand clothes their first choice. This Business belongs to 2 young and visionary people, who started this concept by focusing on being more environment friendly by selling good condition and branded clothes to others through their platform.
Research & Surveys
After setting up our initial goals & we started creating our survey questions. We knew our target segment is women only.
We also performed our Competitive & Comparative Analysis, which is a smart way to understand our competitors in the market.
We also performed our Competitive & Comparative Analysis, which is a smart way to understand our competitors in the market.
Research Flow
After finishing our research & surveys, we began with Affinity Diagrams and based on that designed our ideal persona & journey map.
The design map is a representation of the major features within the screens in our app & based on our design we also design User Flow for a better user experience
The Design Process
In the design process, we brainstormed as a team to transform our ideas into Lo-Fi sketches. After discussions, we came up with one final Lo-Fi version of our App and we were able to digitize pencil sketches into Mid-Fi wireframes.
During our Usability Testing, we found out some things were confusing as well as difficult to understand. We fixed those making sure that our app is user-friendly.
In the design process, we brainstormed as a team to transform our ideas into Lo-Fi sketches. After discussions, we came up with one final Lo-Fi version of our App and we were able to digitize pencil sketches into Mid-Fi wireframes.
During our Usability Testing, we found out some things were confusing as well as difficult to understand. We fixed those making sure that our app is user-friendly.
Hi-Fi Design
After finalizing our changes from our usability test, we handed them over to the UI Team. The UI team did an amazing job to bring colors and life to our Mid-fi designs.
After finalizing our changes from our usability test, we handed them over to the UI Team. The UI team did an amazing job to bring colors and life to our Mid-fi designs.
Final Thoughts
A lot of awareness and learning were witnessed during this Mobile App Design Project. I can strongly say that Doppelganger is a great way to encourage people for making a second thoughts on their countless purchases.
